Today we are going to talk about a very popular debate in the field of digital marketing, which is the rivalry between SEO and PPC. Every digital marketing professional has their own perspective on this. I'm Adam James, a professional writer from the SEO Agency Ireland. Let's explore SEO and PPC first. Then we are going to conclude which is better.
What is Search Engine Optimization?
Search engine optimization is the process of optimizing any website for search engines. So whenever a user searches for any query related to your website, it will rank in the SERPs. Three primary elements make up SEO:
1- On Page SEO: On-page SEO is the process of optimizing the front end of the website, where we optimize meta tags such as titles, descriptions, alt tags, robots, and body content, also known as on-page content. The primary purpose of doing on-page SEO is to give an extensive overview of your website to users and search engines both. Some key points that are included in on-page SEO:
- Keyword Research
- Meta titles and meta descriptions
- Image alt tags
- Meta Robots
2- Off-page SEO: Off-page SEO is the process in which we work on building backlinks for our website. These backlinks will help us gain trustworthiness and authority in front of major search engines. Some common types of backlinks include the following:
- Business listing
- Profile Creation
- Blog Comments
- Web 2.0
- Guest Posts
3- Technical SEO: Technical SEO includes optimizing the backend of the website, creating an SEO-friendly URL structure, creating a sitemap, identifying some common errors like broken links and pages, and indexing the website on search engines.
What is Pay Per Click-PPC?
PPC stands for pay per click. It's a type of paid marketing on search engines. Some major search engines, like Google and Bing, allow you to run ads for your website on your desired keywords relevant to your website. It works like an auction-based platform where you bid on keywords to acquire a position on SERPs. Many businesses worldwide get PPC management services from companies to generate good conversions, but you can't rely on just PPC if you are looking to work for the long term.
SEO vs. PPC?
In search engine optimization, you don't have to pay a penny to rank your website; you just have to optimize your website according to search engine guidelines. But it's a time-consuming process that usually takes between two to six months to generate organic traffic for your website or blog. whereas things are very different in PPC, where you start getting traffic as soon as you start running your ad campaigns.
We cannot prioritize any of them. Both SEO and PPC have their respective values, but if you want to improve your ad rank score, your website must be optimized with SEO, which will help you get a good ad rank score based on how well your content is.